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Odell Beckham Jr. Files $20 Million Lawsuit Against Nike

Odell Beckham Jr. Files $20 Million Lawsuit Against Nike

LA Rams wide receiver Odell Beckham Jr. has filed a lawsuit against Nike! OBJ claims to be owed $20 million by Nike as part of their deal, which Beckham Jr. signed back in 2017. At the time, the wide receiver had offers on the table from both Nike and Adidas, but ultimately opted to extend his partnership with Nike.

In his statement regarding the lawsuit, the player claims that he has practiced loyalty towards Nike, as he “kept [his] promise and fulfilled [his] obligations to the brand.” Moreover, the player expressed his dissatisfaction with the brand as he claimed to be “extremely disappointed that [he] had to take these measures to ensure Nike fulfills their obligations and promises” (TMZ Sports)

For many sneakerheads, OBJ is known for his flashy cleats on the field, in addition to his collaboration with Nike to create lifestyle sneakers. Most notably, the two collaborated on a line of Nike Air Max 720. The sneakers were released in over a dozen colorways. Most pairs are available on the sneaker aftermarket for under retail value, however, certain colorways are selling for well over retail price. The most sought after pair from the collaboration is the LSU colorway, which pays homage to the college OBJ attended, Louisiana State University. Deadstock pairs of the LSU colorway can fetch around $350-400. 

The wide receiver has also collaborated quite often with Nike to create signature football cleats. The Nike Air Vapor Untouchable Pro 3 “OBJ Patches” is one of Odell’s most expensive cleats, with a resale value over $1000. 

It is yet to be seen how the entire situation will unfold. Beckham Jr. sees value in his lawsuit beyond monetary gain, as he believes in standing up for other athletes in similar situations. In his statement the wide receiver claimed to be “taking a stand not just for [himself], but to set a precedent for all athletes who have dedicated their life to the sport they love — especially those who don't have the means to stand up for themselves.” 

Nike is yet to respond to the lawsuit.