ANTI SOCIAL SOCIAL CLUB

You don’t have to be familiar with streetwear culture to recognize the brand’s signature pastel garb and Dad caps bedecked with morose confessions and Korean decals. Nothing rare, undone or unseen among enthusiasts (cue those “lazy” and “made on Windows98 Paint” comments), until you hear Neek’s memo. Previous selections of T-shirts & co. bore graphics including, “STRANGE DAYS,” “GET WEIRD″ and “LAST TIME WAS THE LAST TIME.” Herein rests the goldmine. Neek sells melancholia-cum-imperfection: the perfect antidote to the hyper-sexualized, “be cool” ethos sold to women otherwise. He sells an attitude sold in unisex T-shirts and hooded sweatshirts.